Why users can install modules from pip but not from conda?

On the off-chance you’ve missed it, in the first half of 2019 the %pip and %conda magics were added and are now the current best way to be running installs in the notebook.
The following are the current ways to use conda and pip in a notebook:

%pip install <python_package_name>
%conda install <dependency_name>

See here for more details.

More examples promoting this:

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