The first syntax (!) is correct for running arbitrary shell commands in IPython.
However, it looks like the system python is being used, e.g. /usr/bin/python which generally is not what one should use for interactive computing (or at least interactive package management), as this can leave a linux system in an unusable state. Using !apt is… fine, but generally is a non-portable solution (e.g. to any other linux distribution, much less operating system).
It is generally recommended to create a secondary python environment to hold Jupyter-related tools, managed:
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