Definitely! You make a really good point, and we have noticed that, too in our evaluations of the website. Actually, since we’re on the topic, our team is putting together a usability test for potential users. They will be unmoderated but recorded with audio and instructions to narrate their thought process, so it will provide us with great qualitative data on how they approach and navigate the website. Here are a few hypothetical/situational tasks that we were considering. (Note that we are targeting non-users from various backgrounds.) What’re your thoughts on these?
- Imagine you’re a student and looking for a new computational notebook. Find out what Project Jupyter’s core values are and what it’s about.
- Imagine you’re in the Finance department, and you’ve heard about Jupyter to analyze large datasets.
Try Jupyter. Now install Jupyter. - Imagine you’re a professor who wants to setup Jupyter notebooks for your class. You want them all to use the same version of the software and utilize the same dataset. Find how you would do this.
This would be similar to your suggestion: You want to provide a central place where a small team can login and run their notebooks. How would you do this? - Imagine you’re a developer, and you want to submit an issue or a bug fix for JupyterLab. Find how you would do this.
- Imagine you’re a corporate sponsor and want to donate to Project Jupyter. Find how you could do this.
And then to add your suggestions here:
- Imagine you just received a notebook by email. How would you view this?
- Imagine you are a professor and want to write a textbook-like webpage to accompany your lecture course. Lots of examples are written in notebooks already. How would you create a webpage from them?
- Imagine someone emailed you a .ipynb file. What can you do with it?
Also, going back to what you said about just seeing the solutions on the landing page, we are actually working on that through our interview analyses. We are wrapping up our interviews this week and wanted to say thank you to everyone who has reached out or helped us in any way so far! From these interviews, we will be extrapolating Jupyter’s greatest strengths in order to represent the products in a more compelling way. And a large part of effective storytelling and drawing engagement is in tying our solutions to the user’s potential problems, so we will definitely also consider your hypothetical scenarios when organizing the information architecture 
We are looking to launch our usability test by the end of the week, so everyone, feel free to give us feedback for the next few days!