This depends on what exactly you type in the cell, and what is your Notebook version. The code as you pasted it in here has two issues:
- spaces after
<
(if you meant to avoid conversion to HTML please use backticks to mark it as code isntead) - use of curly rather than programmer’s quotation marks
When there is no spurious space and programmers quotation marks are used it renders well in Jupyter Notebook v7.0.3: