How to add up text on the login page

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Customizing JupyterHub on Kubernetes

Hello, sorry for such a newbie question, can you please advise how to customize JupyterHub Login page when using Kubernetes. It is easy to edit login.html directly in JupyterHub installation, however when using Kubernetes (and helm chart) I am not sure how to do this? What is the right approach from your point of view? Thank you very much for any idea or advice that would help move into right direction. Regards, Peter